Long-term investment firm
Acquiring and operating profitable businesses through disciplined, long-term ownership
Cedar Rock acquires established, cash-flowing small and mid-sized businesses and partners with owners seeking a thoughtful transition and long-term stewarship.
About Cedar Rock
Cedar Rock is a long-term investment firm focused on acquiring and operating profitable small and mid-sized businesses.
We partner with owners seeking a thoughtful transition, preserve what already works, and improve operations through discipline, structure, and long-term thinking.
Our approach prioritizes sustainable cash flow, operational resilience, and long-term value creation.
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Acquisition
We acquire profitable, established small mid-sized businesses with strong cash flow and durable fundamentalsÂ
Operations
We focus on operational discipline, continuity, and long-term improvement preserving what works and strengthening performance over timeÂ
Long-term Ownership
We partner with owners seeking a thoughtful transition and hold businesses for long-term, prioritizing resilience and sustainable value creation Â
01
Acquisition
We acquire profitable, established small and mid-sized businesses with strong cash flow, defensible market positions, and proven operating teams.
02
Operations
We work closely with management teams to preserve what works, strengthen operations, and improve performance through disciplined execution.
03
Long-term Ownership
We partner with owners seeking a thoughtful transition and hold businesses long term, prioritizing continuity, resilience, and sustainable value creation over short-term exits
What we acquire
We acquire profitable, established small and mid-sized businesses with strong cash flow and durable fundamentals.
We focus on simplicity, defensibility, and long-term ownership rather than financial engineering.
Recurring Revenue
Businesses with repeat costumers, contract, or predictable demand that support stable cash flow.
Strong Cash Flow
Consistent profitability with clean financials and reliable cash conversion.
Defensible Market Position
Strong reasons costumers stay- reputation, switching cost, regulation, or specialist capability.
Simple Operation
Straightforward service delivery with documented process and teams that can operate independently .
Seller Transition Ready
Owners willing to support a structured handover to protect staff, costumers and continuity
How We Structure Acquisitions
We structure acquisitions with long-term mindset, prioritizing alignment between sellers, investors, and the business itself. Our focus is on sustainable ownership rather than short-term financial engineering.
Seller Participation
We prefer transaction where sellers retain a meaningful stake or support a structured transition, ensuring continuity and aligned incentives.
Investor Partnership
We partner with long-term investors who provide patient capital, enabling discipline growth without pressure for short-term exits.
Convertive Financing
We use prudent levels of leverage to enhance returns while protecting downside risk and preserving operational flexibility.
What We Do Not Do
We are selective by design . The following are not a fit for our approachÂ
100% Cash Buyouts
We do not pursue transactions that require full cash exits at closing.
Short-Term Flips
We are financial buyers rapid exits or multiple arbitrage.
Highly Owner-Dependent Businesses
Businesses where critical operations, customer relationships, or financial control cannot function without the owner’s daily involvement.
Unrealistic Valuations
We avoid processes driven by inflated expectation rather than fundamentals.
Industries Of Focus
We focus on a small number of essential, non cyclical industries where businesses benefit from recurring demand, operational durability, and long-term relevance.Â
Our emphasis is on simplicity, resilience, and fundamentals rather than trend-driven sectoers.
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Business & Industrial Services
Essential services supporting commercial and industrial operations, including maintenance, safety, compliance, and outsourced support functions.
Manufacturing & Fabrication
Established manufacturing businesses with repeat costumers, documented processes, and defensible production capabilities serving local or regional market.
Infrastructure & Trade Services
Companies supporting physical infrastructure, construction, utilities, logistics, or regulated trades with ongoing requirement.
Healthcare & Essential Costumer Services
Non-discretionary services tied to health, safety, and everyday needs, where demands remains stable across economic cycles.
Specialty Distribution
Niche distributors with repeat costumers, supplier relationships, and operational scale advantages within defined market.
Geographic Focus
Our primary focus is on the United Kingdom, where established transaction frameworks, transparent financial reporting, and succession- driven ownership transitions create attractive acquisition opportunities.
We also selectively pursue opportunities in the United Arab Emirates when strong cash flow, essential service demand, owner-operated businesses align with our long-term ownership approachÂ
United Kingdom
Our primary market. We focus on profitable small and mid-sized businesses with succession -driven sellers, clean financials, and opportunities for operational continuity and long-term growth
United Arab Emirates
We selectively evaluate UEA-based businesses with strong cash generation, essential service demand, and owner-led operation where alignment and continuity can be achieved.
We selectively evaluate UEA-based businesses with strong cash generation, essential service demand, and owner-led operation where alignment and continuity can be achieved.
Investment Criteria
We focus on acquiring small mid-sized businesses that generate durable cash flow and support long-term ownership.
Our criteria are designed to prioritize operation stability, aligned transitions, and disciplined growth rather than financial engineering Â
Revenue Range
Typically £1 million to £10 million in annual revenue, where businesses have established customers, systems, and operational scale.
Profitability
Consistent EBITDA or owner earnings, with clean financials and clear cash flow generation.
Recurring or Repeat Revenue
Preference for businesses with repeat customers, long-term contracts, maintenance agreements, or predictable demand patterns.
Seller Involvement
Sellers willing to support a structured transition and remain involved for continuity during the handover period.
Operational Simplicity
Straightforward operations with documented processes, stable teams, and limited dependency on the owner for day-to-day execution.
Our Acquisition Process
We follow a clear, disciplined acquisition process designed to respect confidentiality, move efficiently, and ensure alignment between sellers, investors, and the business.
Our approach prioritizes thoughtful transitions, transparent evaluation, and long-term ownership rather than speed or financial engineering.
Initial Conversation
A confidential introductory discussion to understand the business, the owner’s goals, and overall fit. No preparation-heavy materials required at this stage.
Preliminary Review
High-level review of financials, operations, and structure to assess alignment with our investment criteria and long-term ownership approach.
Indicative Offer
If aligned, we present a non-binding indicative offer outlining valuation range, proposed structure, and transition expectations.
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Due Diligence & Structuring
Focused due diligence covering financials, operations, customers, and risks, alongside finalizing transaction structure and transition planning.
Completion & Transition
Completion of the transaction followed by a structured handover to ensure continuity for employees, customers, and long-term business performance.
Capital & Partnership Philosophy
We structure acquisitions with a long-term ownership mindset, prioritizing alignment between sellers, investors, and the business itself.
Our approach emphasizes patient capital, prudent use of leverage, and thoughtful transitions that protect employees, customers, and operational continuity. We avoid aggressive financial engineering in favor of sustainable value creation.
Seller Partnership
We prefer transactions where sellers retain a meaningful stake or support a structured transition, ensuring continuity, alignment, and preservation of the business culture.
Investor Alignment
We partner with long-term investors who share our ownership mindset and support disciplined growth without pressure for short-term exits.
Conservative Use of Leverage
We use prudent levels of leverage to enhance returns while protecting downside risk and maintaining operational flexibility
Long-Term Ownership
Our focus is on building enduring businesses rather than optimizing for rapid resale or multiple expansion.
We Are a Fit For
We partner best with owners who have built solid, profitable businesses and are seeking a thoughtful transition rather than the highest headline price.
Our ideal partners value continuity for employees and customers, are open to structured handovers, and share a long-term view of stewardship.
Owner-Operated Businesses
Owners who remain involved in leadership or support a transition period.
Succession-Driven Sales
Retiring owners or founders planning the next chapter.
Established Operations
Businesses with proven demand, stable teams, and documented processes.
We Are Not a Fit For
We are intentionally selective and may not be the right partner for every situation.
Short-Term or Speculative Sales
Businesses positioned primarily for rapid resale or multiple arbitrage.
100% Cash-Only Expectations
Sellers unwilling to consider structured transactions or transition support.
Highly Distressed or Unmanaged Businesses
Operations lacking basic financial clarity or operational stability.
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